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Max Ash: from a great idea to a best-selling product with 3D printing

Max Ash: from a great idea to a best-selling product with 3D printing

October 23, 2015 in Novità, Casi studio, News, News, Case study, Case study

 

Max Ash, 8 years old, has turned his idea into a success thanks to 3D printing

 

Max Ash, the young founder of Max’is Creations, has leveraged technology 3DSystems to transform a simple school project in one of the collections of best-selling sports-themed cups.

One day, the art teacher asked to the class students, including Max Ash, to create a mug using the clay. Max then began to develop the idea of combining the cup with a small basket through which it was possible to throw marshmallows in the hot chocolate. He immediately realized he was on the right track when the other children began to copy his design.

 

 

On that occasion, his parents were very proud especially because Max suffered from dyslexia since he was five years old, a learning disability that can affect a person’s ability to read, write and give some language problems. While dyslexia can often be an obstacle for classroom traditional learning, it is also associated with creativity. And Max Ash is full of creative ideas.

“When dyslexia was diagnosed for the first time, we were concerned about how his life could have been,” reveals us Max’s mother, Jennifer. However, later that day, we soon realized that his so-called ‘disability’ would allow him the development of a creative mind.

 

 

Max and his parents then turned to Sean O’Reilly, manager of a local company the “3D PrintSmith“, where, using 3D Systems printers, sold in Italy by 3DZ, they printed a physical model of the cup. With a professional prototype in his hand, Max Ash was invited to present his idea by entering the competition “Product Pitch” held in Boston. He was the only child to be among the ten finalists.

“They called me on the phone to ask me some questions. And two days later, I found out that I was selected as one of the ten finalists. It was not even a contest for children”, says Max Ash.

Actually have a working prototype in hand, instead of a simple concept, played a huge role, helping Max to get noticed by the judges.

 

La stampa 3D non solo ha aiutato Max a comunicare le sue idee portando i suoi prodotti sul mercato, ma anche a farlo diventare un bambino-imprenditore.

 

Using the prototype printed as a demo, Max Ash launched a crowdfunding campaign to raise money for the production.

Quickly exceeding the fundraising goals, he immediately began the production in the United States. The following year, he has launched the overseas-direct production a on a massive scale and the cups were launched with great success: just during the 2014 holidays it have been sold more than 18,000 pieces! And almost all the shops that had commercialized reorder.

 

 

Today Max has expanded its line of sports-themed mugs, continuing to enhance the offer of cups as the one with the baseball glove, the ‘football’ one with the goal (the Soccer Mug), and others more. For each new drawing, Max used the 3D printing technology to refine the designs and address the barriers faced during the physical production.

 

 

While its business continues to expand, Max Ash keep its commitment to support children like him. In fact, five percent of the profits from the sales of Max’isCreations is donated to charitable and nonprofits associations as understood.org, whose objective is to educate the general public and families about dyslexia and to stimulate dyslexic children to disclose their true potential.

“With the 3D printing and 3D scanning, children are able to take their most creative ideas and turn them into something real, significant and tangible, even a successful business,” said Cathy Lewis, Executive Vice President and Chief marketing Officer of 3DS, “Our technology provides all the means to unlock their human potential“.

Proud mom Jennifer Ash couldn’t agree more: “3D printing was instrumental in shortcutting the steps required for manufacturing a new product…What 3D printing technology allowed us to do was take a genius idea and turn it into a best-selling product.”

 

 

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